![]() ![]() "We loved the way they kept the audience on their toes." "It was like nothing we had ever seen before," said Jenna Boyd, senior vice president of animation development at Nickelodeon Animation. Children who watched the show in Nickelodeon test audiences bounced up and down to the beat. The boom-boom metronomic beat seems to drive the action on screen. The show unfolds a bit faster than most because the episodes are constructed around an underlying musical track, recorded before the animation process begins. "Breadwinners" is a buddy comedy about two mismatched ducks - the ringleader SwaySway and his stubby buddy and copilot, Buhdeuce, played by voice actor Eric Bauza. "No, we've got plenty of munches," Borst replied. "Do you want me to do more of the munches?" actor Robbie Daymond, who plays SwaySway, asked Di Raffaele and Borst. They changed their voice inflection to sound more exaggerated and absurd. In a darkened recording studio at the Nickelodeon Animation Studio in Burbank last month, the two "Breadwinners" creator/executive producers sat before an electronic console as the actors, a few feet away in a glass-walled recording booth, experimented to find the appropriate level of duckness. ![]() In its 15th year, "SpongeBob SquarePants" still is a ratings and moneymaking machine (in recent years, the show has generated more than $220 million a year in advertising alone, according to Kantar Media), but fresh episodes have become less frequent as the "SpongeBob" executive producers, Stephen Hillenburg and Paul Tibbitt, focus their efforts on a second "SpongeBob" feature film, scheduled for release next year. The network has been under enormous pressure to find a successor to the sponge. ![]() Last year, the network scored with a sitcom about two girl buddies, "Sam & Cat" the cartoon "Sanjay and Craig" about a 12-year-old boy and his talking snake and a show for preschoolers about a pack of CG-animated pups called "Paw Patrol." It launched several winners, including a remake of "Teenage Mutant Ninja Turtles," which spawned a lucrative toy line. It ramped up program spending to discover new hits and boost the number of original episodes coming through the pipeline. ![]()
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